While fantasy football success often hinges on top-tier draft choices like Ja’Marr Chase and Justin Jefferson, the real advantage comes from unearthing value wide receivers poised to exceed their average draft position (ADP). Players such as Calvin Ridley, Ladd McConkey, and Brian Thomas Jr. currently present undervalued options with the potential to transform fantasy lineups in 2024. Their existing ADPs are reasonable, but several factors suggest these players should be prioritized higher for a breakout season.
Ladd McConkey’s Role Grows in a Competitive Chargers Offense
Ladd McConkey has emerged as a precise route-runner capable of consistently producing big plays, and he enters the new season aiming to replicate or surpass his previous performance of 1,100 yards and seven touchdowns. As the Los Angeles Chargers strive to dethrone the Kansas City Chiefs as AFC West champions, McConkey’s importance to the offense is increasing.
Following Mike Williams’ early retirement this month, McConkey’s involvement in the passing game is expected to expand significantly. In 2024, he commanded nearly 34% of the Chargers’ target share, highlighting his integral connection with quarterback Justin Herbert. Supported by head coach Jim Harbaugh’s expertise, a strong offensive line, and an effective running game, McConkey is positioned to potentially reach 1,400 yards and double-digit touchdowns. His current ADP at wide receiver 11 undervalues his upside, with a projection to finish as WR7.
Brian Thomas Jr. Set to Capitalize on New Coaching in Jacksonville
Brian Thomas Jr., another LSU product from the so-called “Wide Receiver U,” made a strong impression with the Jacksonville Jaguars last season despite less rookie hype than his peers Malik Nabers and Marvin Harrison Jr. Thomas recorded 133 targets, 87 receptions, 1,282 yards, and 10 touchdowns in his debut year, demonstrating his elite potential.
With the Jaguars entrusting Liam Coen, a highly regarded offensive coordinator from the Tampa Bay Buccaneers, as their new head coach, Thomas’s opportunities should only increase. Under Coen’s guidance, the Buccaneers ranked third in total offense last season, and while Coen’s head coaching skills remain unproven, he is expected to unleash quarterback Trevor Lawrence’s talent by frequently targeting Thomas. Currently ranked at WR7 by ADP, Thomas is forecasted to finish as WR5.
Calvin Ridley Threatens to Break Out with Tennessee Titans
Calvin Ridley has long been recognized as a top-tier NFL wide receiver, but injuries and challenging circumstances have limited his recent production. As he integrates into a rising Tennessee Titans offense, expectations for a significant breakout grow. Ridley’s opportunity was evident last season when he accounted for an impressive 42% target share within the team’s passing attack.
The Titans boast a strong offensive support system, including offensive coordinator Brian Callahan, rookie dynamic Cam Ward, 1,000-yard rusher Tony Pollard, dependable wideout Tyler Lockett, and an improved offensive line. Given this environment, Ridley’s usage is set to increase, positioning him to vastly outperform his current ADP of wide receiver 30. Analysts predict a WR8 finish, signaling a notable value opportunity for fantasy managers targeting a Calvin Ridley fantasy football breakout.
Why Valuing These Wide Receivers Matters in Fantasy Drafts
Targeting these wide receivers who possess both undervalued ADPs and high ceilings in promising offenses could be the difference between winning and losing a fantasy league. Incorporating players like Ridley, McConkey, and Thomas into your draft strategy allows for multiple tier-one receivers on the roster without the premium pick cost. With the right selections, fantasy managers can build dominant receiving corps that outperform expectations and claim league titles.