Michael McDowell NASCAR sponsorship will be prominently featured as Fly Alliance partners with Spire Motorsports for two major NASCAR Cup Series races in 2025. The sponsorship begins with the Coke Zero Sugar 400 at Daytona International Speedway on August 23, marking a key collaboration between McDowell’s team and the private aviation company.
Fly Alliance’s involvement reflects the mutual focus on speed, precision, and performance both on the track and in travel. This partnership supports McDowell’s efforts as the 2021 Daytona 500 champion competes at Daytona, the “World Center of Racing,” before the NASCAR playoff season commences.
Strengthening Connections Between Motorsports and Private Aviation
Spire Motorsports relies heavily on Fly Alliance for quick, reliable air travel to meet the demanding logistics of the NASCAR season’s 38 races. Jeff Dickerson, co-owner of Spire Motorsports, emphasizes the importance of efficient travel to maintain competitive advantage throughout the year.
Fly Alliance operates one of the most extensive private jet fleets globally, offering tailored aviation solutions focused on safety, luxury, and dependability. Their service includes easy access to worldwide destinations paired with meticulous attention to customer needs, making them an ideal partner for the fast-paced motorsports environment.
We founded Fly Alliance to deliver best-in-class private aviation solutions for elite travelers, and there’s no industry that demands precision, speed, and flexibility quite like motorsports,
said Christopher Tasca, President and Co-Founder of Fly Alliance.
As both a business leader and a driver in the Lamborghini Super Trofeo series, I understand firsthand the intense logistical demands of racing—from tight schedules to rapid team movement and equipment transport. Our partnership with Spire Motorsports reflects Fly Alliance’s deep commitment to performance, reliability, and service. We’re proud to support their journey both in the air and on the track.
Details of the 2025 Race Sponsorships
Michael McDowell will drive the No. 71 Chevrolet ZL1 sporting the Fly Alliance branding at the high-profile Daytona event, the 26th race out of 36 in the 2025 NASCAR Cup Series schedule. This race precedes the playoff cutoff that determines the 16 teams competing for the championship.
Later in the 2025 season, McDowell’s teammate Justin Haley will display the Fly Alliance colors at Las Vegas Motor Speedway, competing at the 1.5-mile paved oval track. This pairing of sponsorship appearances amplifies Fly Alliance’s visibility during key points in the season.
How Fly Alliance Supports Spire Motorsports Beyond Sponsorship
The partnership extends beyond sponsorships, with Fly Alliance providing Spire Motorsports valuable resources for team coordination and communication. Jeff Dickerson highlights the unique role their aircraft play by serving as comfortable, private spaces for strategic discussions before and after race weekends.
When you work in a business that demands flexibility and many times requires on-demand air travel, it’s imperative to partner with an organization that understands those demands and can react in real time,
Dickerson stated.
Chris Tasca and his team at Fly Alliance are the best in the private aviation business and their fleet is second to none. We don’t just depend on Fly Alliance to get us from place to place, we also utilize their aircraft to serve as a comfortable and private space where I can communicate with our drivers, crew chiefs and team leaders before and after a race weekend. No detail is ever left to chance, and safety is always the first priority. The service has been exceptional since our first flight.
Broadcast Information and Audience Reach
The August 23 Coke Zero Sugar 400 race at Daytona will be broadcast live on NBC and streamed on Max starting at 7:30 p.m. Eastern Daylight Time. Additionally, this race will be covered live on the Motor Racing Network and SiriusXM NASCAR Radio on Channel 90, ensuring widespread exposure for Michael McDowell NASCAR sponsorship and Fly Alliance’s partnership to fans nationwide.
Looking Ahead: Impact of the Sponsorship on NASCAR and Fly Alliance
This sponsorship deal between Michael McDowell, Spire Motorsports, and Fly Alliance highlights the increasing importance of strategic partnerships in NASCAR, where fast, reliable travel supports competitive success. As McDowell vies for a strong finish in the 2025 season, Fly Alliance’s support is likely to be a valuable asset both on and off the track.
The collaboration also showcases Fly Alliance’s commitment to meeting high-level logistical challenges in sports, elevating their profile in an industry that demands constant precision and adaptability. This partnership may serve as a model for future alliances combining the worlds of motorsports and private aviation.