
LeBron James reportedly held a meeting with Misko Raznatovic, the agent of Nikola Jokic, to explore creating a rival basketball league that would compete with the <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA. This discussion has stirred significant interest and debate, coinciding with Raznatovic’s Instagram hint about a major development planned for the fall of 2026. The timing aligns with the end of James’ current contract with the Los Angeles Lakers, fueling speculation about his future and dissatisfaction with his current team. This news has generated a mix of excitement and criticism within the basketball community.
Public Reactions Highlight LeBron’s Relationship with Fans and Teams
Among the vocal critics is Doug Gottlieb, a radio host and head coach for the University of Wisconsin-Green Bay basketball team, who expressed strong frustration regarding LeBron’s alleged plans. Gottlieb suggested that James has consistently prioritized his personal interests and those close to him over loyalty to fans or his teams. On the DreamersPro Show, he stated,
“Lebron has never cared about Laker fans or being a Laker.”
He continued,
“He clearly doesn’t care about being a Miami Heat, and doesn’t care about being a Cleveland Cavalier and what that represents, because he left there twice.”
These comments underscore a perception that James’s decisions are driven more by self-interest than allegiance to the franchises that defined his career.
Questions Surround LeBron’s Allegiance Amid Past Team Moves
While Gottlieb’s criticisms are pointed, some find it hard to believe James could be indifferent toward his previous teams, especially Cleveland, where he began his NBA journey and led the Cavaliers to a championship in 2016. Yet the argument about his motivations deepens with Gottlieb’s observation on the potential impact of the new league talk.

He remarked,
“Conducting such a meeting and allowing your agent with a firm that you started to tweet out that picture showing that you’re trying to do harm to the league that helped make you a billionaire, shows that Lebron only cares about the relationships of people he knew in high school.”
This viewpoint reflects concern that James is crossing a line by seemingly opposing the NBA, a platform central to his success and fortune, which includes lucrative endorsement deals with companies like Nike.
Supporters See LeBron’s Move as Strategic and Engaging
James’ former teammate Richard Jefferson, part of the Cavaliers’ 2016 championship squad, offered a different perspective. On the Road Trippin podcast, Jefferson suggested that LeBron enjoys stirring debate and uncertainty among fans, calling this development “mission accomplished.” Given the busy NBA offseason filled with player trades, free agency moves, and controversy around Jonathan Kuminga, this news has added another layer of intrigue to the basketball world.
Potential Impact of a Player-Backed Rival League
The possibility of a new global league poses a notable challenge to the NBA’s dominance, especially because it reportedly includes groundbreaking incentives like player equity. Unlike the NBA, which currently does not allow players to own shares in the league, this new venture is said to be supported by international investors and could share ownership stakes among athletes. This concept has been discussed by prominent players such as Steph Curry, who recently advocated for players receiving equity interests.
Such a structure could appeal to top talent and shift the basketball landscape, aligning with Raznatovic’s hinted vision and leverage LeBron James’ influence to shape a new era in professional basketball.