The Los Angeles Lakers are concentrating on securing an NBA championship in the upcoming season, but LeBron James seems to have ambitions beyond the NBA court this summer. The athlete is reportedly involved in the development of a new European basketball league, which some believe could rival the NBA starting as early as the 2026-27 season. Sources indicate that James, along with his business partner Maverick Carter, may be providing financial support to this potential league.
Details Emerging About the New Rival League
For several years, rumors have circulated about an overseas basketball league designed to compete with the NBA by attracting top players. Industry insiders, including executives from various teams, have linked LeBron James and Maverick Carter closely to the establishment of this league, which is rumored to have backing from the Saudi Investment Fund. This financial model mirrors that of LIV Golf, raising concerns about the NBA facing a direct competitor.
One NBA executive commented on the situation, stating,
“I’ll tell you, you may think I’m crazy, but I think the catalyst of this [NBA Europe] going quicker is they’re worried LeBron and Maverick are going to get the Saudis and start like a league. I think without a question they [the NBA] think it’s direct competition.”
—NBA executive
The same executive explained James’ motivations further:
“LeBron doesn’t vie a sh**. Not if Saudi gives LeBron $200 million in cash and calls it a night.”
—NBA executive
Implications for LeBron James’ Future and NBA Expansion
LeBron James has expressed interest in owning an NBA team after his playing career ends. However, with the NBA currently prioritizing its own European league expansion strategy, new franchises may not be added soon. This situation could push James and his associates toward launching an alternative league to realize their ambitions of greater influence and financial gain in professional basketball.
While the plans are still developing and many details remain unclear, insiders suggest that the rival European league could begin operations as soon as the 2026-27 season. This prospect generates tension within the NBA, as it could divert talent and viewership away from the established league.
Current Priorities Amidst Growing Rivalry Speculations
Despite the increasing speculation around LeBron James’ involvement in a rival European basketball league, he is expected to remain focused on leading the Los Angeles Lakers toward an NBA championship in the near term. However, the potential emergence of this new league marks a significant moment in professional basketball, as it poses the possibility of challenging the NBA’s global dominance and altering the sport’s landscape in the coming years.