On August 4, 2025, a charming Instagram story shared by Draya Michele, model and entrepreneur, caught the attention of fans nationwide. Draya, who is the girlfriend of Phoenix Suns guard Jalen Green, posted a video of her young daughter happily holding several Sweet July lip treatments. She tagged Ayesha Curry, the founder of Sweet July Skin, with the caption,

“My baby with all her lippies from @sweetjulyskin,”

—Draya Michele, Model and Entrepreneur.

From Celeb Moms to NBA Families: Sweet July’s Influence Expands

This endearing moment did more than just melt hearts; it underscored how Ayesha Curry’s latest clean beauty collection is resonating widely. Sweet July Skin’s new lip glosses are gaining attention not only from celebrity mothers but also within NBA circles, indicating a crossover between skincare and lifestyle status. The brand’s unique appeal is evident as even the youngest members of Jalen Green’s family are drawn to the product line, signaling its growing cultural relevance.

What’s Ahead for Sweet July and NBA Families?

With Stephen Curry also showing interest in the Sweet July brand, speculation about future beauty collaborations involving NBA wives or an emerging trend of toddler skincare influencers is mounting. The campaign’s success marks a significant moment for clean beauty products targeting new demographics, such as children, and highlights the expanding influence of Sweet July in celebrity and sports communities.

As the story unfolds, the lasting impact of Ayesha Curry’s Sweet July in shaping the Jalen Green family beauty influence and beyond remains a notable development to watch.