The Buffalo Bills enter the 2025 fantasy football season with strong potential, led by Josh Allen‘s dynamic play and emerging talents like Dalton Kincaid and Keon Coleman. Fantasy managers should pay close attention to this reworked offense, as it offers promising opportunities across multiple positions for league-winning value.
Dalton Kincaid’s Potential to Rebound and Lead
After an impressive rookie year where Dalton Kincaid recorded 73 catches for 673 yards and two touchdowns, he ranked fourth among tight ends in PPR formats last season. Despite a dip in his fantasy ranking to 14th at tight end heading into 2025, Kincaid has the foundational skills to regain a top-10 position. The Bills’ receiving situation allows for the possibility that Kincaid could emerge as the team’s leading receiver in catches, though increasing his touchdown numbers will be critical to reaching a higher ceiling.
Kincaid’s involvement in the offense was noticeable during games when wide receiver Khalil Shakir was absent or limited. During those weeks, Kincaid led the team with 74% of routes run, a 24% target share, and an impressive 27% target rate per route run.
Khalil Shakir missed one game last season (Week 5) and was limited in Week 6.Tight end Dalton Kincaid in those contests…Led Bills in:- Routes run (74%)- Target share (24%)- Target rate per route run (27%)
—Andrew Erickson, Analyst
With Shakir’s status currently listed as week-to-week, Kincaid stands to benefit significantly if Shakir misses additional time, potentially cementing his role as a centerpiece in Buffalo’s aerial attack.
Keon Coleman’s Sleeper Status and Growth Outlook
Keon Coleman presents a complex projection for 2025. While he hasn’t yet delivered breakout numbers, the possibility remains open due to his big-play ability and improving role. Last season, Coleman averaged only 2.2 catches and 4.4 targets in 13 games. Notably, he produced 19.2 yards per reception, reflecting his role as a deep threat, though his catch rate was just over 50%, partly due to the difficulty of the routes he ran.
Keon Coleman saw plenty of snaps and big targets in Year 1, but inconsistency held him back. He ranked 3rd in yards per reception but caught just half his passes. If he cleans that up, he’s a steal in the later rounds. The WR44 in ESPN leagues.
—Eric Moody, Fantasy Analyst
As a likely backend WR4 or early WR5 option, Coleman will need to average over 10 fantasy points per game to be a viable flex in PPR leagues with the Bills’ three starting wide receivers. His physical stature also makes him a potential asset near the goal line, and his second year in Buffalo’s system should allow natural growth. Although Coleman’s weekly production may vary significantly, if he reaches 60 receptions this season, he will have proven to be a successful late-round pick in fantasy drafts.
Ray Davis as a Valuable Handcuff at Running Back
Ray Davis has drawn comparisons to the iconic “Show Me The Money” line from the film Jerry Maguire, as he could find opportunity in 2025 if the Bills hesitate to match James Cook’s contract demands. Davis’s potential increases if Cook misses time due to injury or contract disputes. Players who miss parts of training camp or preseason often face a higher risk of soft tissue injuries, which places Davis firmly in the “must handcuff” category for anyone drafting Cook.
In his rookie year, Davis showed glimpses of upside but ranked only 40th among running backs in PPR formats, falling short of flex viability for most fantasy managers. However, with more touches expected in 2025 and an additional year to adapt to the Bills’ offense, Davis has the potential to rise toward a top-30 running back ranking. His average draft position around the 10th round (RB42) reflects this upside and his value as bye-week depth and injury insurance.
Josh Allen Continues as Buffalo’s Fantasy Cornerstone
Josh Allen remains the foundational fantasy asset for the Bills, though his passing volume has declined over the last few seasons. In 2024, Allen posted his lowest passing yardage (3,731) and passing touchdowns (28) of the past five years. Despite this, he has increased his rushing impact, scoring 27 rushing touchdowns combined over the last two seasons while attempting fewer runs.
The Bills’ offensive scheme has favored running back and quarterback scoring opportunities recently, leading to some concerns about Allen’s passing ceiling. Fantasy managers hope Allen will improve his passing numbers beyond league averages while continuing to contribute heavily with rushing touchdowns. This hope is tied to the development of his receiving corps, which seems stronger in 2025 despite some early injury issues among wide receivers.
Allen remains a prized fantasy quarterback, but his elevated draft cost raises questions about whether his production will justify that investment this season.
Implications for Fantasy Managers and Next Steps
The Buffalo Bills‘ 2025 fantasy outlook poses both excitement and uncertainty, with Josh Allen anchoring the offense while younger players like Dalton Kincaid and Keon Coleman shouldered with high expectations to develop and contribute. Managers should monitor health updates closely, especially regarding Khalil Shakir, as this could shift usage patterns in the passing game significantly.
Handcuffing James Cook with Ray Davis is a prudent strategy, given Cook’s contractual situation and injury risks. Meanwhile, the growth trajectory of Kincaid and Coleman suggests that targeting these players in the mid to late rounds may yield substantial rewards, especially in PPR formats.
Staying informed about player roles and injuries will be key for fantasy managers looking to capitalize on the upside Buffalo offers for the 2025 fantasy football season.