While Kyle Juszczyk prepared for the 2025 NFL season at the San Francisco 49ers training camp, his wife, Kristin Juszczyk, focused on expanding her apparel business, Off Season. Just a week after unveiling a new clothing collection, Kristin offered a sneak peek at a custom-piece she created for the Dallas Mavericks, the former team of Luka Dončić, highlighting the growing scope of the Kyle Juszczyk Off Season brand.
On Monday, Kristin shared an Instagram story that featured a navy Dallas Mavericks jersey numbered 5, accented with neon and white borders. Sewing tools appeared behind the jersey, accompanied by a brief message from Kristin suggesting the project is still underway.
“Newest project loading.”
Challenges and Growth in Launching the Off Season Apparel Line
Despite embracing her entrepreneurial role, Kristin admitted to regretting the timing of her brand launch earlier this year. Speaking on Kylie Kelce‘s Not Gonna Lie podcast in February, she reflected on how their choice of teams for the collection coincided with a challenging start for some.
“We really launched it in the worst possible time. It’s funny because we picked the teams back in April, and we were so fortunate that, besides my 49ers, which was pretty devastating, all four teams were in the playoffs.”
This moment of reflection allowed Kristin to acknowledge both the unpredictability and opportunities that come with running a sports-inspired apparel line in the midst of an active NFL season.
Kristin’s Journey as a Designer and Entrepreneur
Kristin Juszczyk has spent several years designing custom outfits, but only recently formalized her business under the Off Season brand. She describes this venture as a liberating experience, especially when balancing the demands of travel and work.
In an Instagram story from March, Kristin shared how she appreciates the freedom her new career affords her, from traveling light to juggling busy days between cities.
“There’s something truly liberating about showing up for a flight with just a purse. It’s kind of euphoric. Our @offseasonbrand office is based in LA, so sometimes I fly in the morning from the Bay. Go to the office all day and then fly home that night. It’s a long day, but I love every second of it.”
Her involvement in the fashion world has also led her to admire the style of celebrities, including Kansas City Chiefs tight end Travis Kelce, whom she has previously commended for his fashion sense.
Recent Appearances and Brand Visibility
Kristin also made a notable public appearance last month at the ESPY Awards alongside Kyle Juszczyk, where she showcased an outfit inspired by Sydney Sweeney’s look at CinemaCon. This event helped reinforce the visibility of the Off Season brand as Kristin continues to combine fashion with her growing entrepreneurial ambitions.
The Significance of Off Season’s Expansion into Sports Collaborations
The recent customization for the Dallas Mavericks signals an exciting new direction for the Kyle Juszczyk Off Season brand, blending sports culture with fashion in innovative ways. As Kyle prepares for his upcoming NFL campaign and Kristin expands her apparel line, this partnership with a notable NBA franchise illustrates the potential for Off Season to reach a wider audience beyond football fans.
Looking ahead, the continued collaboration with sports teams like the Mavericks could elevate Off Season’s profile, establishing it as a key player in the niche of athlete-inspired fashion. Fans and followers will likely watch closely to see what other unique projects Kristin will unveil as the brand grows.