Despite the rivalry between the Cincinnati Bengals and Los Angeles Rams, the Bengals could learn from the Rams’ recent contract extension for running back Kyren Williams. On August 5, 2025, Williams signed a three-year deal worth $33 million, a move that reflects his critical role in the Rams’ offense and offers a useful example for Cincinnati’s handling of their own rushing asset, Chase Brown. With Brown’s contract extension approaching, the Bengals might avoid future holdout issues by following a similar model.
Williams, a former fifth-round pick, emerged as an essential part of the Rams’ attack last season, and his new deal rewards that performance. Given Brown’s comparable impact for Cincinnati, the parallels invite the Bengals to consider a proactive approach to retaining their running back.
Comparing Chase Brown’s Rise to Kyren Williams’ NFL Journey
Chase Brown was selected by the Bengals with the 163rd overall pick in the fifth round of the 2023 <a href="https://www.buzzineintl.com/category/football/nfl/”>NFL Draft, just one draft slot before Williams was chosen by the Rams the previous year. Both players were lower-round picks who managed to exceed expectations substantially. Brown assumed Cincinnati’s lead back role after Joe Mixon’s departure, rushing for 990 yards and seven touchdowns last season, while also contributing heavily in the receiving game with 54 catches for 360 yards and four additional touchdowns.
As Brown approaches eligibility for a new contract extension, the Bengals have a clear opportunity to secure his services long term. Historically, Cincinnati has hesitated to pay key players early, as seen in the prolonged contract saga involving wide receiver Tee Higgins, who endured a trade request and two franchise tags before finally receiving a lucrative contract.
Projected Increase in Chase Brown’s Role and Its Contract Implications
Reports suggest Brown’s receiving stats could rise in 2025, indicating a possibly expanded role in the Bengals’ passing game. One source notes expectations for
“an uptick in Chase Brown’s numbers in the pass game over last season (14 catches, 156 yards). He’s worked at his receiving ability and Taylor believes that can be a strength.”
This development marks Brown as a versatile and valuable asset worth locking down.
Considering Brown is poised for greater usage and has matched Williams’ level of contribution, Cincinnati’s front office should be prepared to offer a contract extension similar in structure to Williams’ deal. This would acknowledge Brown’s escalating role and help prevent disruptive holdouts or trade demands.
Financial Considerations and Strategic Benefits for the Bengals
The Bengals have more than $114 million in projected salary cap space available in 2027, making an early extension for Brown financially feasible. While Brown’s contract might modestly exceed Williams’ new agreement due to his rising profile, such an investment remains prudent for Cincinnati.
Other than defensive end Trey Hendrickson’s upcoming major contract, the Bengals face minimal immediate free agent concerns, with left tackle Orlando Brown Jr. next on the horizon. Although rising stars like cornerback DJ Turner could alter financial priorities in the future, extending Brown now is a sensible move that preserves cap flexibility for broader roster improvements.
By reaching a deal with Brown along the lines of the Kyren Williams contract, Cincinnati could avoid repeating recent patterns where delaying contract negotiations has led to tension and increased costs. This proactive stance would promote organizational stability while rewarding a key contributor.
Lessons from Past Bengals Contract Negotiations
The Bengals’ history includes struggles with paying star players in a timely fashion, exemplified by the complicated contract situations of Tee Higgins and Ja’Marr Chase. The organization’s typical delay in addressing extensions has resulted in unrest and holdout threats, complicating team dynamics and planning.
Applying the Rams’ approach by locking down Chase Brown early—assuming he delivers expected production—would demonstrate growth in the Bengals’ management strategy. It could also help maintain team cohesion and fan support by showing commitment to their core players.