
In May 2023, Josh Hart stirred significant attention on social media by tweeting about having his wife’s breast milk, shortly after he and his wife, Shannon, welcomed twins. On Wednesday, Hart embraced this unusual association by tasting breast-milk flavored ice cream from OddFellows Ice Cream Co. and the Friday collaboration, sharing his candid reaction.
While sampling the new ice cream, Hart described the flavor:
“And I’m not gonna lie, it hits. It hits different. Super sweet, kind of like vanilla with a little bit of saltiness to it. It’s very accurate in terms of flavor of breast milk. I hope my wife’s not mad at me for saying there’s a hint of salt. Shay, I’m sorry about that.”
Origins of the Breast Milk Ice Cream Moment
Hart revealed more about the backstory in an interview with Bleacher Report‘s Taylor Rooks, explaining how his original tweet came to be. He admitted he was
“finessed into doing a little milk taste”
and, surprisingly, found it enjoyable, comparing it to “sweet almond milk.” His playful discovery contrasted with the intense reaction from fans and fellow players.
Among those who teased Hart were New York Knicks teammate Jalen Brunson and Sacramento Kings star De’Aaron Fox, who couldn’t resist trolling him after the tweet gained viral status. Additionally, ESPN commentator Stephen A. Smith devoted a segment on his show to questioning Hart’s reasoning behind the tweet, adding to the growing conversation around the unusual social media moment.
Despite becoming a meme, Hart embraced the nickname connected to breast milk and even suggested he might spark a new trend. Though that trend did not catch on broadly, Hart encouraged fans to try the ice cream themselves and share their reactions by tagging him on social media.

Josh Hart’s Humor About 3-Point Shooting After Trying Breast Milk
About a week after his tweet went viral, Hart discussed the experience during an interview with Stephen A. Smith. When asked if he expected any change in his performance, Hart joked,
“If I shoot 45 percent from three, it might be because of that. People might see that and it might be a new trend. … I might be a trendsetter!”
Although his three-point shooting did not reach that mark, shooting 31.0% during the 2023-24 NBA season and improving modestly to 33.3% the following year, Hart remains a vital component of the New York Knicks lineup. His hustle and energetic play continue to endear him to fans, alongside his growing reputation connected to the breast milk ice cream story.
Hart’s willingness to embrace lighthearted moments off the court highlights his personality and connection with fans, illustrating how even unexpected topics can become part of an athlete’s public persona. As the NBA season progresses, Josh Hart continues to contribute with passion, showing that his profile extends beyond the basketball court.