Stephen Curry, renowned for his NBA achievements and four championship titles, is expanding his influence beyond basketball by focusing on family health and wellness. His latest venture, Plezi Hydration, a low-sugar sports drink co-founded with Michelle Obama, recently became available at Sprouts Farmers Market stores across the United States. Overjoyed by the launch, Curry shared an energetic Instagram video showing him running excitedly through the store in search of the product, demonstrating his passion for the brand.
When I found out @drinkplezi was finally available at #sprouts nationwide… I had to run for them,
he wrote enthusiastically.
Ayesha Curry’s Lighthearted Take on the Moment
Ayesha Curry, familiar with her husband’s enthusiasm, brought humor to the launch day excitement by commenting on his viral video. Her playful response, accompanied by laughing emojis, humorously captured the everyday nature behind Stephen’s superstar image.
The man is running through Sprouts .
—Ayesha Curry
The Family-Driven Development of Plezi Hydration
Plezi Hydration represents a personal project for Stephen Curry, created with significant input from his children Riley, Ryan, and Canon, who acted as primary taste testers to ensure the drink met family-friendly standards. The beverage contains 70% less sugar compared to typical sports drinks, excludes artificial ingredients, and is enriched with essential nutrients, positioning it as a wholesome alternative for families seeking healthier hydration options.
Michelle Obama’s Role and Plezi’s Social Commitment
Launched in 2023 with co-founder Michelle Obama, Plezi Hydration builds on her Let’s Move! initiative’s mission to combat childhood obesity. The drink adheres to rigorous health criteria, including no added sugars, inclusion of key nutrients like potassium and zinc, and a sweetness level 75% reduced from that of conventional juice options. Michelle Obama’s leadership has been instrumental in transforming Plezi into a competitive player within the $25 billion sports drink industry, while also establishing partnerships with organizations such as FoodCorps to support healthier school meal programs nationwide.
Shared Aspirations: Expanding the Reach of Healthier Choices
Stephen Curry and Michelle Obama are united in their vision to extend Plezi’s mission beyond beverages by entering the healthy snack market for children. Planned offerings include low-sugar fruit chews and chips, all tested by young taste experts like Canon Curry, ensuring the products appeal to children’s palates. For both Curry and Obama, this initiative transcends business, representing a committed effort to promote a healthier future by influencing daily family choices through nourishing drinks and snacks.