James Harden has attracted massive attention during his recent visit to China, demonstrating why his China popularity continues to soar. The legendary <a href="https://www.buzzineintl.com/category/basketball/nba/”>NBA guard’s trip in early 2025 sparked such overwhelming fan enthusiasm that Lakers great Robert Horry issued a playful warning about the chaos that can unfold when these basketball stars are in the country. Harden’s ongoing connection with Chinese basketball fans reflects his deep integration into the culture and sport there.
Robert Horry Highlights Top NBA Figures Loved by Chinese Fans
On the Big Shot Bob podcast, Robert Horry ranked the biggest NBA stars based on their popularity in China, placing Kobe Bryant at the top, followed by Stephon Marbury, Tracy McGrady, and James Harden. He explained the strong cultural ties Harden and McGrady share with Chinese fans, noting their shared time playing for the Houston Rockets alongside Yao Ming helped foster this bond:
“The top one was Kobe. Kobe was number one. Starbury was number two. Cuz he played there. And the next one is Tracy McGrady. And then James probably James probably comes in fourth…” —Robert Horry
“[Tracy and Harden] all play with Houston. So they love that y’all brought. So they kind of it kind of they they absorbed that. So people knew who Tracy was. People knew who James and so that’s why.” —Robert Horry
Horry humorously warned fans planning to visit China with these players, especially Harden, about the intense fan reactions they can expect:
“Those four guys right there, you let me just say if you don’t want to go to China with them.” —Robert Horry
This reflects how fervent Harden’s fanbase is, as he nearly experienced a fan mob during his visit.
Influential Players Who Shaped Chinese Basketball Culture
Stephon Marbury’s impact on Chinese basketball remains unparalleled after leading the Beijing Ducks to multiple championships. His legacy is celebrated with statues outside arenas and a museum dedicated to his career near Tiananmen Square, illustrating the reverence the city holds for him.
Kobe Bryant’s presence in China dates back to 1998, just two years after entering the NBA, and his outreach through gear endorsements, basketball clinics, and business endeavors created a lasting influence. During the 2008 Olympics, Kobe’s popularity surpassed even that of LeBron James, a testament to his profound connection with Chinese fans. Reflecting on his experience, Kobe once remarked:
“It’s harder for me to walk around here than in the States…” —Kobe Bryant
The shared history between Houston Rockets stars Tracy McGrady and James Harden, combined with Yao Ming’s immense fan base, helped solidify their popularity across China, especially as Chinese basketball fans followed their careers closely.
A Detailed Look at James Harden’s ‘UNO’ Tour Across China
James Harden’s visit to China was not just a brief promotional trip but a comprehensive cultural immersion. His arrival in Guangzhou sparked an electrifying atmosphere, with fans greeting him enthusiastically. Harden documented the experience on Instagram, showcasing fans dressed in his signature beard, moments signing memorabilia, and even his engagement in tai chi classes. Expressing his gratitude, Harden stated:
“You guys never cease to amaze me, every time feels like the first time. I just hope you know the love is reciprocated. Let’s enjoy the rest of this trip! #Uno” —James Harden
Throughout the tour, Harden participated in a kung fu demonstration in Foshan, launched new Adidas sneakers featuring the Harden Vol 9 Molded Leather, and introduced the Flamingo Pink colorway, all showcased with flair including a pink Ferrari at the UNO Fest. The festival fused basketball, music, and street culture, highlighted by a live performance from Chinese rapper GALI for more than 2,000 attendees. Harden also toured the Adidas factory in Qingyuan, witnessing firsthand where his signature shoes are crafted, and visited a grassroots basketball event called Take On Summer, underscoring his commitment to basketball development in China.
Meaningful Moments and Cultural Integration during Harden’s Stay
One standout experience during Harden’s trip was the unveiling of a custom-designed outdoor basketball court in Guangzhou featuring a giant portrait of Harden. The artist Yin crafted the vibrant court with Olympic-inspired themes and incorporated Harden’s motto, Under No One, in both English and Chinese, a symbol of Harden’s identity and brand connection to the city. Fans crowded Adidas stores to get autographs and explore the latest sneaker releases, including the Vol 9 UNO Chain edition. Harden concluded his visit by sincerely thanking his supporters, stating:
“You guys are so generous… I appreciate you guys for sticking with me through the ups and downs… Love you guys, man.” —James Harden
His approach blends basketball with culture and authentic fan interaction, strengthening his appeal beyond the court.
The Enduring Legacy of NBA Legends in China’s Basketball Scene
The enthusiasm surrounding James Harden’s visit highlights the evolving relationship between NBA players and Chinese basketball fans. This bond, cultivated by stars like Kobe Bryant, Stephon Marbury, Tracy McGrady, and Harden himself, demonstrates the power of sport to transcend borders. Their popularity in China is not only due to their athletic skills but also their willingness to engage with fans and embrace local culture, fostering a deep connection that endures years after their peak playing days.
Looking ahead, Harden’s continued involvement in Chinese basketball events and cultural festivals points toward a future where the exchange between the NBA and Chinese fans grows even stronger, supporting the sport’s development and global reach.