DraftKings will serve as the primary sponsor for Ty Dillon‘s No. 10 car in two NASCAR Cup Series races during the 2025 season, Kaulig Racing confirmed on August 12. The partnership will be featured at the World Wide Technology Raceway at Gateway on August 12 and at Kansas Speedway on September 28.

Ty Dillon Highlights Importance of Partnership Beyond Financial Support

Expressing his enthusiasm about collaborating with DraftKings, Dillon emphasized the value of fan engagement. He stated,

“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,”

and added,

“It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”

Performance and Recent Results for Ty Dillon

Currently ranked 32nd in points for the season, Dillon has secured one top-10 finish, placing eighth at EchoPark Speedway. Additionally, Dillon was the runner-up in NASCAR’s inaugural In-Season Challenge, an event now presented by DraftKings, which underscores the growing connection between the driver and the sponsor.

Significance of This Sponsorship Move

This sponsorship marks a strategic collaboration between Kaulig Racing and DraftKings, aligning an innovative brand with a driver who is focused on enhancing fan experience. The exposure at Gateway and Kansas tracks could increase fan interaction and bring added excitement to Dillon’s season. Moving forward, this partnership may also influence how sponsorships integrate with fan engagement strategies in NASCAR.