The Oklahoma City Thunder have experienced a remarkable season, culminating in their first NBA Championship victory over the Indiana Pacers this past June. Among the standout players is Jalen Williams, whose rising stardom has captured global attention, especially during his recent appearances in China, where he is collaborating with Adidas to engage fans and grow his international brand.
Thunder’s Championship and Offseason Celebrations Highlight Player Growth
Following an impressive 68-win regular season with the top overall league record and the best cross-conference performance in NBA history, the Thunder have been celebrating extensively. The team’s successes were marked by a parade in Bricktown and home town tours featuring the Larry O’Brien Trophy. Contracts have also been extended to key players such as Shai Gilgeous-Alexander, Jalen Williams, Chet Holmgren, Ajay Mitchell, and Jaylin Williams, ensuring the core remains intact for future runs.
Beyond the court, Thunder players have received widespread media coverage, including features at the ESPYs, appearances on late-night television, and covers for NBA 2K26. Jalen Williams’ current tour in China represents the latest chapter in elevating the franchise’s profile across the globe.
Fan Engagement and Adidas Partnership Boost Williams’ International Presence
Williams’ arrival in China was met with enthusiastic crowds, as fans gathered at the airport to greet him warmly. Throughout his visit, he participated in exclusive events, including a shopping trip where he showcased a new championship-themed panda shirt developed in partnership with Adidas. He also took part in a light show honoring his NBA journey and championship success, followed by interactive Q&A sessions and autograph signings that extended well beyond the scheduled time.
These activities highlight the growing interest in Williams, the Thunder’s all-defensive team member who scored 40 points in the NBA Finals. His expanding popularity is aided by Adidas’ support, which is helping increase his Q-rating and solidify his presence as a global figure in basketball.
Williams’ Performance Signals Continued Rise to Stardom
During the last NBA season, Williams averaged 21.6 points, 5.3 rebounds, 5.1 assists, and 2.3 combined steals and blocks per game, while shooting efficiently with a 48% field goal rate and impressive percentages from three-point range and the free-throw line. These numbers place him on track for another All-Star selection and an All-NBA team spot.
With the Thunder aiming to defend their title through a deep roster and another strong campaign, Williams is expected to cement his status as a superstar in the near future. His success benefits not just his own brand but also significantly raises the international profile of the small-market Oklahoma City Thunder franchise.
Future Prospects and Continued Global Outreach
Throughout his time in China, Williams will participate in multiple activation events organized by Adidas, allowing fans worldwide to follow his offseason journey closely. His growing prominence represents a promising chapter for the Thunder as they continue to expand their global fanbase and build on a championship-winning foundation.
“Seeing the mob of people eager to meet the Oklahoma City Thunder’s all-defensive member and champion after dropping 40 points in the NBA Finals just shows the reach of Williams. With the backing of adidas to facilitate these events, the Santa Clara product’s Q-rating is only going to grow.” —Rylan Stiles, Lead Beat Writer
“With another season that sees Williams poised to return to the All-Star squad, make another All-NBA team, on top of the Thunder in line to defend its title with a deep player run it is easy to see the Oklahoma City Thunder swingman reach superstar status sooner rather than later.” —Rylan Stiles, Lead Beat Writer