Keon Coleman experienced a rookie season with mixed results, limiting Buffalo Bills fans from fully appreciating his potential on the field. He participated in 13 games and posted respectable statistics despite the Bills losing star wide receiver Stefon Diggs during the 2024 offseason. Moving into his sophomore year, Coleman is expected to build on his experience and take on a larger role in the team‘s receiving corps.

With the competition in Buffalo’s wide receiver group easing, Coleman’s opportunity for increased production sets the stage for a possible breakout season that could significantly improve his value for fantasy football managers in 2025.

Keon Coleman’s Statistical Performance and Fantasy Projections

During his rookie season, Coleman secured 29 receptions from 57 targets, accumulating 556 receiving yards along with four touchdowns. He also recorded one rushing attempt for nine yards. Among the Bills’ pass-catching players, Coleman ranked third in targets behind Khalil Shakir (100) and tight end Dalton Kincaid (75), placing his receptions sixth while finishing second in receiving yardage behind Shakir, demonstrating efficiency in maximizing his chances on the field.

Coleman led the team with 12 receptions exceeding 20 yards, showcasing his ability to make significant plays downfield. His performance earned him a ranking of 47th among wide receivers and 105th overall in Sportskeeda’s Fantasy Football WR rankings for 2024, surpassing notable players such as rookie Ricky Pearsall, teammate Joshua Palmer, and veteran Marquis Brown within the top 50.

Looking ahead, fantasy projections estimate Coleman will achieve 164.7 fantasy points with 43.53 receptions, 834.9 yards, 6.1 touchdowns, and 13.5 rushing yards in the coming season. While Pearsall, a San Francisco 49ers wide receiver, is projected to score slightly higher fantasy points (188.4) aided by more rushing yards, Coleman remains a dual-threat option especially if his health stays intact. However, with James Cook secured for the backfield, Coleman’s role as a rusher may remain limited.

Draft Position and Value for Keon Coleman in 2025 Fantasy Football

Despite a rookie campaign interrupted by a wrist injury, Coleman exhibited glimpses of his capabilities that suggest he could emerge as a more dominant offensive weapon for the Bills in 2025. His improvement over Joshua Palmer last season, combined with the potential to overtake Khalil Shakir as the top wide receiver option if quarterback Josh Allen targets him more frequently, adds further appeal.

Fantasy managers should consider selecting Coleman in the middle to later rounds of drafts, where he presents solid upside as a dependable WR2 choice. His combination of receiving skill and occasional rushing ability gives him a versatile profile that could pay dividends as he continues to develop in Buffalo’s offense.