Although Lewis Hamilton and Ferrari have faced challenges on the racetrack during the 2025 season, their partnership has significantly increased Ferrari’s revenue off the track. Since Hamilton’s arrival at Scuderia Ferrari ahead of the 2025 campaign, the Italian team has seen a marked boost in earnings, primarily from his involvement.
The British driver, who joined Ferrari at 40 years old in a highly publicized move, has contributed to a considerable financial upswing for the Maranello-based team. According to Italian media outlet La Gazzetta dello Sport, Ferrari’s revenue surged by over €70 million following Hamilton’s signing. This jump reflects the growing commercial importance of Hamilton’s role within the organization.
Breaking down the figures, Ferrari’s revenue increased from €313 million in the first seven months of 2024 to €396 million during the same period in 2025. This growth is linked in part to new commercial partnerships and an increase in bonuses tied to Ferrari’s strong finishing position as runners-up in the 2024 Constructors’ Championship, which accounted for more than €40 million of the revenue rise.
In addition, the team has benefited from brand development inspired by Hamilton’s global appeal and the sales of merchandise featuring the seven-time world champion. These factors contributed an additional €30 million, pushing total incremental revenue beyond €70 million. The report also projects further revenue growth as the season progresses, particularly if Hamilton and Ferrari improve their competitiveness on the track in the remaining rounds.
Hamilton Aims to Deliver Stronger Performances for Ferrari
On the sporting front, Lewis Hamilton has pledged to improve his performances after a disappointing race at the Hungarian Grand Prix. At the Hungaroring on August 10, Hamilton qualified in 12th place and was unable to advance during the 70-lap race, marking his worst result at this venue in his 18-year Formula 1 career.
Speaking to the media afterward, Hamilton expressed his determination to bounce back.
“It’s been a challenging weekend and one to move on from. We weren’t able to make the progress we hoped for but I’m grateful for the effort everyone in the team put in throughout the weekend. Now we head into the break. I’ll be using the time to reset, recharge and come back stronger. I’m not where I want to be yet, but the fight’s not over – don’t count me out,” he said via Ferrari’s official website.
Despite high expectations, Hamilton’s early tenure with Ferrari has not mirrored the success he previously enjoyed at Mercedes and McLaren. He is currently enduring a 14-race streak without a podium, the longest such run in his career. Moreover, he is approaching Didier Pironi’s record for the most races without securing a podium finish for Ferrari, with Pironi holding the mark at 19.
Financial Gains May Signal Future Potential for Ferrari Partnership
Hamilton’s contract has clearly brought substantial commercial benefits to Ferrari, offsetting on-track difficulties to some extent. The combination of increased sponsorship income, lucrative bonuses, and merchandise sales underlines the financial significance of having a globally recognized figure like Hamilton in the team.
Looking forward, continued improvements in vehicle performance and race results could further enhance the revenue stream for Ferrari. Should Hamilton and the Scuderia elevate their competitiveness, the team stands to gain both sporting glory and greater economic returns through the remaining rounds of the 2025 season.