Angel Reese and Reebok have finalized the launch date for her much-anticipated signature shoe line. The Angel Reese 1: Diamond Dust will officially be available beginning September 18, following nearly a year since Reese first signed an extension with the brand last October.
The announcement came directly from Reebok, which confirmed the shoe’s release today, building on the partnership that began with Reese’s collegiate career in October 2023. This shoe marks an important milestone in Reese’s ongoing relationship with Reebok’s basketball division.
Angel Reese’s Partnership with Reebok and Career Highlights
Angel Reese has been linked to Reebok through a sponsorship deal that started during her college years. The basketball division of Reebok is overseen by Shaquille O’Neal, an LSU legend himself, who plays a key role in the brand’s athlete endorsements. Reese signed a contract extension last fall, coinciding with the announcement of her signature shoe.
Over the past two years, Reese has released multiple products under Reebok’s umbrella, further solidifying her presence in the sportswear market. Her endorsement portfolio has also expanded beyond apparel and footwear—most notably, she became the female cover athlete for the upcoming NBA 2K26 video game in July.
Angel Reese’s Impact and Performance in the WNBA
Currently in her second season with the Chicago Sky, Angel Reese is averaging 14.2 points on 44.4 percent shooting, 12.6 rebounds, 3.7 assists, and 1.5 steals per game. These numbers show a clear improvement from her rookie year, during which she led the team in rebounds and steals. This season, she leads the entire <a href="https://www.buzzineintl.com/category/basketball/wnba/”>WNBA in rebounding.
However, Reese has recently been sidelined with a back injury, missing six games and appearing in only two of the last eleven for Chicago. Despite these setbacks, her statistics confirm her importance to the Sky’s success on the court and her growing influence in women’s basketball.
Television Ratings Drop Without Angel Reese and Caitlin Clark
The significant impact of Angel Reese extends beyond the court, affecting WNBA viewership as well. Saturday’s CBS broadcast of the Chicago Sky versus Indiana Fever game, which lacked Reese and fellow star Caitlin Clark due to injuries, recorded only 1.31 million viewers—the lowest for a Sky-Fever matchup since both players entered the league in 2024.
By comparison, a July 27 game on ABC without both players drew 1.47 million viewers. These numbers contrast sharply with the 2.7 million viewers who tuned in for the Sky-Fever season opener at the start of the year, marking the highest regular-season audience for a WNBA game in 25 years. Several other games between the two teams that season also exceeded two million viewers, underscoring their draw.
The Growing Market Influence of Angel Reese
Angel Reese continues to build her brand and expand her market value through strategic endorsements and media presence. The release of her signature shoe with Reebok cements her status as a marketable athlete and trendsetter in women’s basketball. With products like the Angel Reese 1: Diamond Dust set to launch soon, her visibility is poised to increase among fans and consumers alike.
The partnership with Reebok, coupled with her role as an NBA 2K26 cover athlete, suggests Reese is not only shaping her athletic career but also carving out a lasting legacy in sports culture and retail.