Chris Paul, nearing the end of his NBA career at 40 years old, has taken a significant step toward expanding his financial legacy by launching a new business entity. This move connects him with the Kevin Durant sports business empire as Paul prepares for his final NBA season.
After earning approximately $400 million during his two-decade career and accumulating a net worth of $180 million, Paul is creating The Chris Paul Collective, an LLC designed to manage his diverse investments and ventures, including his nonprofit efforts. This strategy aligns him with other elite athletes who have successfully transitioned into business, such as LeBron James, Michael Jordan, and Kevin Durant.
Formation of The Chris Paul Collective and Its Business Ventures
On Thursday, Chris Paul introduced The Chris Paul Collective (TCPC), which will serve as the umbrella entity for his various companies and investments. According to Forbes reporter Jabari Young, TCPC encompasses multiple business segments, including Paul’s snack brand Good Eat’n and the Los Angeles-based production company Ohh Dip!!! Entertainment. Additionally, the LLC holds his minor equity stake in Angel City FC, the National Women’s Soccer League franchise that Forbes values at $280 million.
Paul’s approach reflects a growing trend among star athletes to leverage their influence and capital into sustainable business models. By establishing TCPC, Paul is positioning himself to build long-term wealth beyond his playing days while maintaining active roles in entertainment, sports, and philanthropy.
Returning Home: Paul’s Final Season with the LA Clippers
Despite his age, Chris Paul recently completed an entire 82-game NBA season for only the second time in his career. Now, he is returning to the Los Angeles Clippers for his final year, reuniting with the city and his family after eight years away. For Paul, the decision to come back to Los Angeles was straightforward.
“It was a no-brainer,” Paul told ESPN. “If I’m really honest, I wanted to get back and play here by any means necessary.”
—Chris Paul, NBA Point Guard
Although his role with the Clippers will differ from his prior tenure, Paul is eager to contribute by setting an example for younger teammates and providing veteran leadership.
“My role on this team is obviously different than it’s been the past 20 years, being in the NBA, but showing up every day, if I can show some of the guys what it looks like every day to clock in and clock out, I’m excited for it.”
—Chris Paul, NBA Point Guard
As a future Hall of Famer and one of the greatest point guards in NBA history, Paul remains motivated to compete for another championship ring during his farewell season.
Following the Blueprint of Athlete Entrepreneurs
Chris Paul’s business strategy mirrors the paths taken by prominent athletes like Magic Johnson, LeBron James, Michael Jordan, and the late Junior Bridgeman, all of whom have built wealth through diversified investments. Paul is also following models established by Steph Curry’s SC30 Inc. and Kevin Durant’s 35 Ventures, further linking him to Durant’s growing sports business empire.
Paul has demonstrated a thoughtful and cerebral approach throughout his basketball career, and he is applying that mindset now to his entrepreneurial pursuits. By building TCPC, he aims to create a lasting impact beyond the court while continuing to nurture his philanthropic initiatives.
Looking Ahead: Paul’s Legacy On and Off the Court
With The Chris Paul Collective set to manage his expanding portfolio, Paul is cementing his transition from NBA star to influential business figure. His alignment with Kevin Durant’s sports business empire and other athlete entrepreneurs signals a deliberate and strategic effort to maximize his influence in sports, media, and community work.
As Paul prepares to enter the final chapter of his playing career with the Clippers, fans and observers will watch to see how he balances his on-court leadership with his off-court growth. His dedication to both spheres highlights the increasingly common dual role elite athletes embrace in today’s sports landscape.