Tommy Paul’s fiancée, Paige Lorenze, recently timed the launch of her lifestyle brand Dairy Boy’s largest collection, AW25, to coincide with the 2025 US Open, ensuring Paul could fully attend and support her milestone event. The decision highlights their close relationship and Lorenze’s inspiration drawn from tennis culture.
Paige Lorenze Coordinates Brand Launch with US Open to Support Tommy Paul
Lorenze, an influencer and founder of Dairy Boy, planned the launch of her new collection in early September to overlap with the US Open, which runs from August 18 to September 8, 2025. In an interview, she explained that the demanding schedules of tennis players influenced her timing, allowing Paul to be present at her pop-up event in Soho, New York City. Lorenze remarked,
“First and foremost, honestly, I just want Tommy [Paul] to be able to come [to my NYC pop-up in Soho]. Tennis players don’t have an off season so I wanted to schedule it at a time where like he could be there and we could celebrate such a big moment for my brand together. But also, we’ve been together for three years and I’ve just had so much fun creating around tennis as an ex-athlete, as someone whose mom played tennis, and as someone who now is a huge fan of the sport.” —Paige Lorenze, Founder of Dairy Boy
She also revealed that some pieces in the AW25 collection are inspired directly by tennis and the US Open atmosphere, adding,
“There is just such a cool aura to these tournaments. I’ve drawn so much inspiration from tennis, so timing it around the US Open felt like I could make some product that was tennis-inspired and it would like have some nice synergy. We’re going to have a few US Open pieces at the pop-up this year.” —Paige Lorenze, Founder of Dairy Boy
Couple’s Relationship Milestones and Public Moments
Tommy Paul and Paige Lorenze made their relationship public shortly after they started dating in September 2022, and they announced their engagement in July 2025. Known as a power couple in the tennis world, they frequently share glimpses of their life together on social media, demonstrating mutual support both on and off the court.
Lorenze regularly attends Paul’s tournaments, known for her stylish courtside outfits that have attracted significant attention. Recently, Paul shared moments from a vacation in Nantucket, Massachusetts, spending time with Lorenze and friends. He posted snapshots on Instagram, captioning them,
“What a week.”
Tommy Paul’s Recent Tennis Performances and Upcoming Events
On the professional front, Tommy Paul competed at the Cincinnati Open ahead of the US Open, starting strong with a victory over Pedro Martinez. However, his run ended in the round of 32 with a surprising loss to Adrian Mannarino. These matches mark important preparation steps as Paul gears up for the highly anticipated 2025 US Open.
The Broader Significance of Brand and Sports Alignment
The synchronization of Lorenze’s Dairy Boy AW25 collection launch with the US Open highlights the growing trend of athletes and influencers blending sports with fashion and lifestyle ventures. For Lorenze and Paul, this timing not only allows personal celebration but also strengthens the synergy between their professional and personal lives. Fans can expect the pop-up to showcase tennis-inspired designs that embody the spirit of the Grand Slam, further elevating the connection between the sport and contemporary lifestyle culture.