Luka Doncic has taken a significant step in expanding his global brand by creating an official account on Bilibili, the popular Chinese video platform, on Thursday. This move strategically opens access to an audience exceeding a billion people, including millions of basketball enthusiasts throughout China, enhancing his interaction with fans and bolstering his international reach.
During his debut on Bilibili, Doncic engaged with local content creators who asked him about his favorite signature move by a current or former player. Doncic highlighted the legendary Dirk Nowitzki’s fadeaway jumper as the move he admires most. Basketball’s prominence in China makes this platform a vital channel for Doncic to promote his image and strengthen his relationship with the country’s passionate basketball community.
China remains a key market for NBA players, either emerging professionals or established stars extending their careers in the region. Last year, Doncic visited China as part of a Jordan Brand tour, traveling with fellow athletes Jayson Tatum and Williamson. The group explored landmarks such as the Great Wall of China and participated in fan events in Beijing, deepening their connection with Chinese audiences.
Jalen Brunson Reacts to Doncic’s $165 Million Contract Extension with the Lakers
Earlier this month, Luka Doncic secured a $165 million maximum contract extension with the Los Angeles Lakers, confirming his role as the franchise’s centerpiece for the coming three years. The deal marks a major commitment between Doncic and the Lakers, aiming to build the team’s future around the star guard.
Jalen Brunson, a player for the New York Knicks and a peer of Doncic’s, expressed surprise over the size of the contract during an episode of the Roommates Show. Brunson remarked,
“When I saw it, I was like, ‘Damn, is that the most he could have got?’ It seemed low, but then I realized he got traded and I don’t think he could get the max or whatever,” Brunson said. (23:43)
Brunson’s teammate and co-host Josh Hart clarified the financial structure behind the extension, explaining that Doncic would have been eligible for up to $317 million over five years if he had remained with the Dallas Mavericks. Due to his trade to the Lakers, his contract options were limited to a four-year deal worth about $220 million or less.
Currently, Doncic is competing with the Slovenian national team in the FIBA EuroBasket tournament and is anticipated to rejoin the Lakers in time for their upcoming pre-season training camp.
Significance of Doncic’s Expansion and Contract for His Future
Luka Doncic’s engagement with Bilibili indicates his intent to expand his international influence, particularly in China’s vast basketball market. This platform will provide direct interaction opportunities with fans and serve as a tool to strengthen his brand overseas. Meanwhile, his contract extension with the Lakers signals the team’s confidence in his ability to lead their roster, setting the stage for prominent roles in both the NBA and global basketball events.
With his activities spanning from international tournaments to deepening ties with Chinese supporters, Doncic is positioning himself as one of basketball’s most globally influential players. How these efforts will impact his career trajectory and the Lakers’ success will become clearer as the new season progresses.