In just 30 minutes of Major League Soccer play, Son Heung-min has already emerged as one of the most sought-after athletes in American professional sports, with his LAFC jersey sales surpassing those of globally renowned stars. According to John Thorrington, LAFC President, Son’s No. 7 jersey currently leads worldwide sales, outpacing Inter Miami’s Lionel Messi and other high-profile athletes such as Cristiano Ronaldo and LeBron James. This remarkable surge highlights the intense fan interest surrounding Son’s arrival in the MLS.
Record-Breaking Jersey Popularity Across All Sports
John Thorrington confirmed to talkSPORT that this marks the second consecutive week where Son’s jersey is not only the top-selling football shirt in MLS but holds the position as the best-selling jersey across all sports internationally. From the day of his signing until now, Son has sold more jerseys than any athlete worldwide, establishing a new benchmark for global fan demand in professional sports merchandise.
Background on Son Heung-min’s Move to LAFC
Son officially joined Los Angeles FC on August 6, after the club secured his transfer for an MLS-record fee of $26.5 million. He made his MLS debut against Chicago Fire FC in a 2–2 draw, contributing by winning a late penalty, which Denis Bouanga converted. His first home game at BMO Stadium is scheduled for August 31 against San Diego FC, a match that already shows strong ticket demand.
Impact on Ticket Sales and Team Performance Expectations
The top-selling status of Son’s new No. 7 kit, priced at $194.99 in official outlets, has coincided with a spike in ticket interest. Currently, the least expensive ticket for his anticipated home debut is $220 on secondary markets. Beyond commercial success, LAFC’s leadership focuses on the player’s ability to contribute to team achievements, aiming to replicate the MLS Cup success previously enjoyed with stars like Gareth Bale and Carlos Vela.
LAFC President Emphasizes the Importance of On-Field Success
Thorrington stressed that while jersey sales generate excitement, the true value of Son‘s signing will be judged by trophies and performance on the pitch. He stated,
“The wisdom of this move will not be measured by commercial success; it will be measured by trophies and on-field success. That’s what we’re really excited about. There’s two sides to it.”
This reflects LAFC’s balanced perspective on combining business growth with sporting ambition.
Upcoming Fixtures Featuring Son Heung-min and LAFC
LAFC’s next five matches promise continued attention as Son integrates into the team and fans watch eagerly. These fixtures are broadcast via MLS Season Pass on Apple TV, offering accessible viewing for supporters.
August 16: New England Revolution vs. LAFC at 7:30pm ET / 4:30pm PT
August 23: FC Dallas vs. LAFC at 8:30pm ET / 5:30pm PT
August 31: LAFC vs. San Diego FC, time to be confirmed
September 13: San Jose Earthquakes vs. LAFC at 7:30pm ET / 4:30pm PT
September 17: Real Salt Lake vs. LAFC at 10:30pm ET / 7:30pm PT
Lionel Messi and LeBron James, move aside. LAFC’s GM says Son Heung-min has the “highest-selling jersey of any sport in the world right now”. —Sports Illustrated FC