The Memphis Grizzlies‘ standout point guard Ja Morant is set to make waves once again with the release of his latest basketball sneaker, the Nike Ja 3 in the ‘Price of Admission’ colorway. Nike announced that this new version will be available at retail outlets starting Thursday, August 21, marking the first time fans and athletes alike can purchase the sneaker widely.
The focus on the Ja Morant Nike Ja 3 release highlights the excitement surrounding this drop, which follows an exclusive unveiling period that captivated sneaker enthusiasts around the world.
Global Tour Showcasing Special Editions of the Ja 3
Before the retail debut, Morant promoted the Ja 3 with a high-profile tour that covered five major cities: New York, Tokyo, Beijing, Manila, and Augusta, GA. Each location featured unique sneaker colorways tied to Morant’s exciting playing style and the culture of the host city. These limited editions were showcased but not released to the general public.
The tour included a special appearance at the Peach Jam EYBL tournament in Augusta in August, where Morant connected with fans and players while previewing the upcoming sneaker release.
Morant’s Vision Behind the Ja 3 Design
In a Nike press statement from April, Ja Morant explained the inspiration and creative process behind his third signature shoe. He challenged Nike’s design team to push boundaries, crafting a shoe that speaks boldness and confidence right out of the box.
He said,
“I told the Nike design team I needed something that talks before I even lace it up,”
—Ja Morant.
“I wanted my third signature shoe to feel like my game and my personality. I told them, ‘Don’t be scared. Push it. Make it rugged, make it different.’ And they ran with it.”
Morant emphasized the intention that anyone wearing the Ja 3 should feel unstoppable and proud to express their individuality both on and off the court. He added,
“When you put on the Ja 3, I want you to feel fearless. Like you can go create your own story — on the court, off it. Just be you, loud and proud. That’s what I’m about. No limits, no second guessing. Just go.”
—Ja Morant
Details on the ‘Price of Admission’ Colorway and Performance Features
Nike accompanied the release announcement with a dynamic 14-second commercial showcasing the ‘Price of Admission’ shoe. This edition features vibrant pink and purple tones designed to reflect Morant’s electrifying playing style. The sneaker sports a ‘Hyper Pink’ upper with contrasting ‘Mint Foam’ highlights, creating a striking visual intended to embody the energy Ja brings every game.
Alex Mitsiopoulos of DTLR described the sneaker’s attributes while discussing the upcoming drop, stating,
This ‘Price of Admission’ colorway takes inspiration from the electricity Ja brings to every game,
—Alex Mitsiopoulos,
From the vibrant ‘Hyper Pink’ upper to the sleek ‘Mint Foam’ detailing, it’s designed to reflect the spectacle. The engineered upper remains lightweight and breathable, while providing the support you need to cut, pivot, and take flight.
The Ja 3’s Role in the Upcoming Memphis Grizzlies Season
Ja Morant is expected to wear the Ja 3 during the Memphis Grizzlies’ regular season opener against the New Orleans Pelicans on October 22. Fans will also have the opportunity to catch him on a national stage when Memphis faces the Los Angeles Lakers on Halloween, an event broadcast on Amazon Prime. This matchup might even see Morant debut a special edition of the Ja 3, adding to the anticipation and excitement.
The sneaker release and Morant’s performances will likely fuel interest for both the Grizzlies and Nike, as the player continues to build his brand and impact in the NBA.