
Ja Morant’s rise to NBA stardom has been shaped significantly by the firm guidance of his father, Tee Morant. Though many parents celebrate their children’s victories with open praise, Tee’s style has been rooted in tough love, aimed at preventing complacency. Tee, a former basketball player who chose family over a professional career, now dedicates himself to supporting his son’s journey while holding him accountable.
This approach, known as Ja Morant tough love upbringing, involves Tee challenging Ja to push through criticism and focus on personal growth rather than external noise. Ja, now 26, credits much of his success to his father’s advice to ignore detractors and remain true to himself.
Challenges of Being Coached by a Critical Parent
Tee Morant’s presence at Memphis Grizzlies games frequently stirs controversy, ranging from disputes with referees to confrontations with media figures like Shannon Sharpe. His intense involvement in Ja’s career extends beyond encouragement; Tee has been known to react sharply during tense moments on the court.
One striking example occurred during Ja’s high school years at Crestwood. In a critical end-of-game moment, Ja missed two free throws that would have secured victory, leaving him devastated. Instead of comfort, Tee responded with laughter, a reaction that shocked many.

I remember, we were playing against something high, they moved him up, and he got fouled at the end of the game, and went to the free throw line,
Tee recalled on the Catch 12 podcast.
That would have won it. He missed both free throws, and after the game, he’s crying. And I’m laughing.
The Purpose Behind Tough Love and Its Impact on Character
Though Tee’s reaction caused friction within his family, particularly with his wife, he stands by his belief that such moments are crucial for building resilience. His laughter was not born of cruelty but an intentional lesson in facing failure without self-pity.
He’s gonna learn to prepare better, so the next time he gets up there, he’s going to knock it down.
—Tee Morant
This philosophy required Ja to continually prove himself before earning explicit praise. Tee reportedly only told Ja he was proud after the Grizzlies drafted him in 2019, marking a defining milestone for both father and son. Despite criticism from those who favor gentler parenting, Ja’s career exemplifies the effectiveness of his father’s tough love approach.
Ja Morant’s Emergence as an NBA Star Under Tough Guidance
Ja Morant has become one of the NBA’s most electrifying guards, known for his dynamic dunks and playmaking skills that captivate fans and challenge opponents. He has made two All-Star appearances and serves as the face of the Memphis Grizzlies franchise. While injuries and off-court issues have recently slowed his momentum, Ja’s return promises to shake up the Western Conference once again.
The ongoing tension between Tee Morant’s intense involvement and Ja’s rise highlights the complex nature of tough love parenting in professional sports. It sheds light on the sometimes hard truths behind athletic success and the sacrifices made within families to reach the highest levels of competition.