Professional tennis player Tommy Paul has expressed his pride in his fiancée Paige Lorenze as she promotes her lifestyle brand Dairy Boy in anticipation of the 2025 US Open. Lorenze, who is the founder and creative director of the brand, hosted the annual New York popup event from August 15 to 17, showcasing her newest collection amidst a busy crowd.
The couple publicly acknowledged their relationship on Instagram in October 2022 and have consistently supported each other’s endeavors. Lorenze frequently attends matches to cheer for Paul, who reciprocates by joining events related to her brand. After announcing their engagement on Instagram this July, the pair continue to share personal and professional milestones.
During the popup, Paul posted a photo capturing an intimate moment between them amid the event‘s bustling atmosphere, captioning it with pride:
“So proud of my girl,” Paul wrote for Lorenze.
Dairy Boy is centered around a lifestyle collection that blends clothing and homeware, drawing inspiration from a mix of New England countryside charm and Manhattan‘s sophisticated aesthetic. Lorenze describes the popup setting as reflecting this distinctive style, using elements like dollhouse-style farm stands and wood paneling to emphasize the brand’s identity.
This event served to introduce the brand’s Autumn-Winter ’25 collection, aligning with Lorenze’s ongoing efforts to expand Dairy Boy’s reach and appeal.
Aligning Dairy Boy’s Major Launch with the US Open to Celebrate Careers
Paige Lorenze has timed the launch of Dairy Boy‘s Autumn-Winter ’25 collection to coincide with the upcoming US Open, scheduled from August 24 to September 7, 2025. This strategic decision allows Tommy Paul to attend her pop-up event, providing mutual support during a significant period for both their careers.
In an interview with Cosmopolitan, Lorenze detailed the reasons behind the timing of the launch:
“First and foremost, honestly, I just want Tommy [Paul] to be able to come [to my NYC pop-up in Soho]. Tennis players don’t have an off season so I wanted to schedule it at a time where like he could be there and we could celebrate such a big moment for my brand together,” she said.
Lorenze also expressed her personal connection to tennis, sharing her enthusiasm for the sport due to her background as an ex-athlete and family history:
But also, we’ve been together for three years and I’ve just had so much fun creating around tennis as an ex-athlete, as someone whose mom played tennis, and as someone who now is a huge fan of the sport.”
On the ATP tour, Tommy Paul recently participated in the 2025 Cincinnati Open but was eliminated in the second round by Adrian Mannarino. As he prepares for the US Open, Paul remains closely connected to Lorenze’s brand activities.
The Mutual Impact of Shared Passions in Tennis and Lifestyle Branding
The partnership between Tommy Paul and Paige Lorenze exemplifies how professional and personal lives can intertwine through their shared dedication to tennis and entrepreneurial pursuits. Lorenze’s Dairy Boy brand draws from regional cultural influences while embracing urban sophistication, reflecting both of their lifestyles.
Paul’s visible support at Lorenze’s events enhances the brand’s profile, while Lorenze’s consideration of Paul’s tennis schedule demonstrates their commitment to each other’s success. As Dairy Boy prepares for its significant Autumn-Winter ’25 launch, their collaborative dynamic fosters hope for continued growth in both their careers.
The upcoming US Open promises to be an important milestone, marking a celebration of Lorenze’s brand development alongside Paul’s athletic ambitions, highlighting the couple’s synchronized journey in sport and business.