The Xfinity Series will be known as the NASCAR O’Reilly Auto Parts Series starting in 2026, following NASCAR’s announcement that O’Reilly Auto Parts has signed on as the new entitlement sponsor. This shift marks the conclusion of Xfinity’s sponsorship, which has lasted since 2015, as the series enters a new chapter with its fresh partner.
Background of O’Reilly Auto Parts and Its NASCAR Connection
Founded in Springfield, Missouri, in 1957, O’Reilly Auto Parts operates over 6,400 locations across 48 states, as well as Puerto Rico, Mexico, and Canada. The company has established a significant presence and values that align closely with NASCAR’s spirit and community. NASCAR President Steve O’Donnell highlighted this connection, emphasizing the shared roots of passion and dedication between the sport and the brand.
Leadership Perspectives on the New Partnership
Steve O’Donnell stated,
“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people. This new partnership allows us to continue to fuel that passion for the next generation of NASCAR’s stars and fans while celebrating the journey we’ve been on together for decades.”
Brent Kirby, President of O’Reilly Auto Parts, expressed similar enthusiasm:
“Our company is rooted in the same values that define NASCAR—teamwork, enthusiasm, and dedication. You’ll see those in action when our customers walk through our doors. We know they need fast service, and Team O’Reilly will get them the parts they need quickly, with excellent customer service. We welcome all fans to stop by our stores and see how our team can help keep them running.”
What the Change Means for NASCAR’s Future
The new NASCAR O’Reilly Auto Parts Series will carry forward the legacy of one of NASCAR’s premier racing platforms with the backing of a company deeply invested in American motorsports culture. As the series moves into 2026 under this new name, fans and drivers alike can expect a renewed focus on passion, commitment, and teamwork that both NASCAR and O’Reilly Auto Parts embody. This partnership signals a promising future that supports the growth of NASCAR’s next generation of competitors and enthusiasts.