The PGA Tour has finalized a multiyear extension with RBC, securing the bank’s continued sponsorship of both the RBC Heritage and RBC Canadian Open tournaments. This PGA Tour RBC multiyear renewal marks a significant development amid ongoing uncertainties in the sport’s broader investment landscape.
RBC had previously renewed its support on a year-to-year basis, pending outcomes from the tour’s negotiations with Saudi Arabia’s Public Investment Fund (PIF), to which RBC has expressed concerns. While an agreement between the tour and PIF seemed imminent early in 2025, discussions have since stalled, with many industry insiders doubting the likelihood of any PIF investment.
Financial and Structural Details of the Renewed Agreements
Although specific financial terms were not disclosed, sponsorship for full-field events like the Canadian Open typically ranges between $15 million and $20 million annually, while higher-profile signature events such as the RBC Heritage have commanded as much as $25 million per year. Recent speculation suggested the Heritage and Canadian Open tournaments might alternate status as signature events, but an RBC spokesperson clarified that the Heritage will retain its signature classification. This distinction maintains the Canadian Open’s larger field and its tradition of welcoming numerous Canadian players, which would be reduced under a signature event format.
Additional Tournament Updates and Upcoming Renewals
Wasserman, which manages RBC’s golf sponsorship portfolio, continues to play a role as the tour approaches renewals for other key tournaments, including the Sony Open, Farmers Insurance Open, Charles Schwab Challenge, and Wyndham Championship, all scheduled for 2026. Additionally, the PGA Tour plans to introduce a new event at Trump Doral next year, held the week before the Truist Championship. While no title sponsor has been confirmed, talks are underway with several companies.
Implications for the Tour’s Future Partnerships and Growth
This multiyear agreement with RBC provides important stability for the PGA Tour amid a complex and uncertain sponsorship environment, particularly given the stalled Saudi Arabia PIF deal. Maintaining the RBC Heritage as a signature event reinforces the tour’s commitment to traditional marquee tournaments while continuing to foster Canadian talent at the Canadian Open. The upcoming renewals and new event discussions indicate the tour’s ongoing efforts to strengthen its sponsorship base and expand its calendar.