NBA superstar Stephen Curry was met with overwhelming enthusiasm and MVP chants from a vast crowd as he arrived in China for his Curry Brand World Tour. The Golden State Warriors star’s visit highlights the growing passion for basketball in the country, where fans showed immense support during his brand promotion activities.
Curry shared his excitement on the social media platform X, emphasizing the unmatched energy he experienced upon touching down in China, reflecting the vibrant basketball culture that continues to expand throughout the nation.
The energy here is unmatched, just touched down in China.
—Stephen Curry, NBA Star
Chinese Fans’ Passion Elevates Basketball Icons’ Visits
China’s fervor for basketball has recently been on display with visits from other NBA stars like James Harden and Jalen Williams. Harden experienced massive crowds of supporters outside his hotel and during promotional events in Shenzhen, while Thunder’s Jalen Williams also drew hundreds of fans eager to celebrate his breakout 2025 season and title win.
However, Curry’s arrival generated an even more intense reaction, as a four-time NBA champion commands a unique level of respect from fans. His presence signals a significant moment in the sport’s cultural reach across Asia, underscoring basketball’s global influence.
During his visit, Curry promoted his Under Armour line, which many Chinese basketball enthusiasts proudly wear. This connection between athlete and audience goes beyond mere marketing, showing basketball’s deep integration into Chinese fans’ everyday lives.
Stunning Visual Tribute Illuminates the Chinese Sky for Stephen Curry
China’s celebration of Curry’s arrival reached new heights with a spectacular drone light show that recreated the arc of his iconic three-point shot. The display illuminated the night sky, creating a vivid image of Curry’s signature move, captivating fans worldwide and showcasing innovative ways China honors basketball heroes.
This dazzling tribute reflected more than technology; it was a heartfelt homage to Curry’s impact on basketball fans in China, demonstrating the admiration and inspiration he sparks among millions.
Stephen Curry Unveils Details of Interactive Tour Events in China
Curry revealed that his visit includes an interactive convention called “CurryCon,” designed to engage fans directly and offer a personal experience based on his journey. He also mentioned that his brother, Seth Curry, would accompany him on the tour to help promote the Under Armour shoe line tailored for the Chinese market.
We’re taking Curry Camp to China; we’re doing something called ‘CurryCon,’ which is kind of wild to think about — an interactive experience based on my journey. I’m excited about it.
—Stephen Curry, NBA Champion
Since beginning his NBA career with the Warriors 17 years ago, Curry has established a deep relationship with his large Chinese fanbase. He has been actively promoting the Curry Brand in the country since 2014, contributing to basketball’s growing cultural significance and bridging connections between international audiences and the sport.
Growing NBA Influence Reflected in Chinese Fan Culture
Stephen Curry’s strong following in China exemplifies the expanding global appeal of NBA stars, as seen in similar enthusiasm for players like James Harden and Jalen Williams. This widespread admiration plays a crucial role in the league’s marketing strategies and highlights the sport’s ability to unite fans worldwide.
The ripple effects of Curry’s visit and interactive tour events point to an exciting future where basketball experiences continue to evolve, blending athletic achievement with fan engagement on an international scale.