For the second year running, Wawa and Coca-Cola have partnered with DGM Racing to feature two Chevrolet Camaros in the Wawa 250 Powered by Coca-Cola at Daytona International Speedway on Friday, August 22. Josh Bilicki will drive the No. 91 Wawa x Coca-Cola Zero Sugar Chevrolet, while Natalie Decker returns to NASCAR competition behind the wheel of the No. 92 Wawa x Sprite Chevrolet. This event marks Decker’s first NASCAR Xfinity Series race since becoming a mother in February.
Connecting Fans Through Sponsorship and Engagement Opportunities
Serving as title sponsors of the NXS event, Wawa and Coca-Cola leverage their collaboration with DGM Racing and its drivers to engage race fans in meaningful ways, both on the track and during various fan experiences throughout race weekend. Alongside the fully branded race cars, Bilicki and Decker have multiple scheduled in-person appearances to interact with supporters and promote the brands.
Family Values Highlight Partnership and Race Team
This year’s sponsorship emphasizes family, with both Wawa and Coca-Cola Beverages Florida being family-owned businesses aligning with DGM Racing, a family-operated team based in Lake Wales, Florida. Adding to the family theme, both Bilicki and Decker became first-time fathers and mothers earlier this year, with their sons born within two weeks of each other.
Josh Bilicki Anticipates a Strong Performance at Daytona
Bilicki expressed his enthusiasm for competing in one of the season’s premier races wearing the Wawa and Coca-Cola colors.
Daytona is always one of our biggest races of the year, and to carry the Wawa and Coca-Cola colors in the Wawa 250 powered by Coca-Cola makes it even more special. I’m excited to fight for a great finish, represent both brands on track, and connect with the incredible fans throughout race week.
—Josh Bilicki, Driver
DGM Racing’s Rising Success at Daytona with Wawa and Coca-Cola Support
Wawa and DGM Racing have already made noteworthy impressions in the NASCAR Xfinity Series at Daytona, creating moments that stand out in recent history. During their debut collaboration, Natalie Decker became the first woman since Danica Patrick in 2013 to lead laps in the Xfinity Series and secured a Top-20 finish for the team that season. Furthermore, in the previous year’s Wawa 250, driver Kyle Weatherman delivered a Top-10 result while driving the Wawa x Coca-Cola Zero Sugar Chevrolet.
Natalie Decker’s Proud Return to Racing After Motherhood
Decker shared her pride and gratitude regarding her swift return to racing following the birth of her son.
Coming back just six months after becoming a mom is something I’m really proud of, and couldn’t do without the support of my family, husband Derek, DGM Racing, Wawa, and Coca-Cola Beverages Florida,
she stated.
Racing has always been part of who I am, and now I get to show my son what it means to chase your dreams no matter what stage of life you’re in. Since I was a little girl growing up at the race track, I always knew I wanted to raise my family there, too. This is a full-circle moment for me, and I can’t wait to be behind the wheel of the No. 92 Wawa and Sprite DGM Racing Chevrolet.
—Natalie Decker, Driver
Looking Ahead to an Exciting Weekend at Daytona
The return of Natalie Decker alongside Josh Bilicki in the Wawa x Coca-Cola Camaros promises an energized race weekend filled with competitive driving and fan interaction. Their shared journey as new parents, combined with their involvement in a family-oriented racing team, adds a compelling narrative to the Wawa 250 Powered by Coca-Cola. This partnership underlines the commitment of Wawa, Coca-Cola, and DGM Racing to create dynamic experiences while celebrating milestones both on and off the track.