Keon Coleman completed his rookie year in 2024 with the Buffalo Bills, showing both promise and challenges. Entering 2025, his potential for a fantasy breakout hinges on his health and ability to capitalize on new opportunities with the team. His experience from last season gives him a foundation to build on as he aims to become a significant target in Buffalo’s offense.

Encouraging Statistics from Coleman’s First Year

During the 2024 season, Coleman caught 29 passes and scored 82.5 fantasy points, ranking him WR60 in the league. Though these numbers may appear modest, deeper analysis reveals encouraging traits:

• He ranked third in the NFL for yards per reception (19.2) among receivers with 50 or more targets, highlighting his big-play ability.
• In consecutive weeks (7 and 8), Coleman developed strong rapport with quarterback Josh Allen, earning seven targets and surpassing 16.5 PPR points in each game.
• He recorded four touchdowns and was trusted with eight red-zone targets, indicating his growing role near the end zone.

However, consistency was an issue, as a wrist injury sidelined him for four weeks, and he managed just one productive outing in the final seven games, including playoffs. Staying healthy remains critical for Coleman and his fantasy managers.

Limited Competition Enhances Coleman’s Target Share

The Bills made no significant wide receiver acquisitions during the offseason, solidifying Coleman’s position as the primary option behind Stefon Diggs. His current average draft position (ADP) stands at WR51 and pick 121 overall, which appears undervalued considering projections suggesting he could reach 118 fantasy points in 2025.

Additionally, Coleman’s average depth of target (aDOT) was 15.2 yards last year, a notably high figure. Should Buffalo’s coaching staff opt to utilize him in shorter routes, Coleman’s role could evolve into a more reliable weapon for Josh Allen, extending beyond sporadic big plays.

Examining Coleman’s Outlook for the 2025 Fantasy Season

With his combination of talent and opportunity, Keon Coleman is poised for a strong fantasy campaign in 2025. His background as a second-round pick, paired with his on-field experience and position on the depth chart, makes him an attractive sleeper candidate.

• Coleman boasts first-round draft credentials.
• He benefits from catching passes thrown by elite quarterback Josh Allen.
• He faces minimal competition for receiving targets within the Bills’ offense.

In standard fantasy formats, Coleman represents a high-upside target available from about round 10 onward. For managers seeking hidden value with the potential to emerge as a reliable low-end WR2, Coleman is a compelling prospect worth consideration.