Tennis star Coco Gauff partnered with Paige Lorenze, Tommy Paul‘s girlfriend, to promote her debut collaboration with a smoothie brand. The launch event took place at a pop-up store in New York City from August 21 to 22, where Gauff celebrated the release of her first signature smoothie flavor. As the current World No. 3 player prepares for the 2025 US Open, she made a special appearance to support the brand.
During the event, Gauff posted a photo on her Instagram story showing herself alongside Lorenze in front of a vibrant backdrop featuring smoothie bottles and branding with Gauff’s name. Gauff wore a simple white sleeveless sweater paired with denim, while the two engaged warmly with attendees. Additionally, Gauff shared a video highlighting Lorenze posing playfully and holding the smoothie product while Gauff spoke affectionately off-camera.
“Ok guys, we have Paige. Obviously the most fashionable. Giving us a little fit check. You look so cute. Dairy Boy fashion queen. We love her,” — Coco Gauff, Tennis Player
Lorenze is well known as the founder and creative director of the lifestyle brand Dairy Boy, which Gauff frequently supports. Their mutual encouragement extends to social media where they promote each other’s ventures and celebrate their shared passion for fashion and business.
Paige Lorenze’s Thoughtful Gift Strengthened Their Support at Indian Wells
Earlier in March, during the 2025 Indian Wells tournament, Paige Lorenze showed her support for Coco Gauff with a personalized gift. After Gauff won her second-round match against Maria Sakkari, Lorenze sent her a carefully curated outfit from Dairy Boy, designed by Lorenze herself. Gauff gratefully acknowledged the gift and expressed her appreciation via Instagram, reinforcing the close bond between them.
Although Gauff was eliminated in the third round by Belinda Bencic, the tournament concluded with Mirra Andreeva securing the title after a three-set win over World No. 1 Aryna Sabalenka. Despite the exit, Gauff’s connection with Lorenze and their collaborative ventures continue to attract positive attention.
Fashion and Business Synergy Amid Upcoming Major Tournaments
The Coco Gauff Paige Lorenze collaboration highlights the intersection of sports, fashion, and entrepreneurship as both women leverage their platforms to elevate each other’s brands. With Gauff’s rising tennis career and Lorenze’s creative influence through Dairy Boy, their partnership is generating excitement beyond the court.
This collaboration and mutual support are likely to strengthen further as Gauff gears up to defend her status at the 2025 US Open, while Lorenze continues to build her lifestyle brand. Their teamwork showcases how athletes and creatives can shape new trends and inspire fans worldwide by combining fashion, sport, and personal expression.