Son Heung-min is emerging as a major figure in Major League Soccer, with many experts suggesting he could surpass Lionel Messi as the league’s top ambassador. His recent transfer to LAFC and strong connection with fans, paired with his English fluency, are expected to boost MLS’s exposure far beyond current levels.
Since Lionel Messi joined Inter Miami in 2023 after leaving Paris Saint-Germain, Major League Soccer has gained considerable attention, especially with the 2026 FIFA World Cup being hosted in the United States. Messi’s impact is evident in his achievements with Inter Miami, winning the Supporters’ Shield and the Leagues Cup. However, Son Heung-min’s move to LAFC for a record $26 million fee this summer marks a significant milestone for the league.
Alexi Lalas Highlights Son’s Potential as a More Accessible MLS Icon
MLS legend and USMNT figure Alexi Lalas recently discussed Son Heung-min’s potential to become bigger than Messi as an MLS ambassador during his State of the Union podcast. Lalas emphasized Son’s approachable personality and language skills as key factors in increasing the league’s visibility.
“I think that’s unquestionable, that he is going to be much more available and upfront. As you mentioned, he speaks English, the incredible Korean population that we have, the incredible Korean fans around the world, and not just Korean fans but fans of Son, fans of Spurs, fans of the EPL that have seen him.” —Alexi Lalas, MLS legend
“So I think he’s going to have a major impact in terms of visibility, and I think he’s going to add to it because of his availability and his willingness to be out there.” —Alexi Lalas, MLS legend
Lalas also pointed out Messi’s more reserved nature in comparison to Son’s outgoing attitude. While Messi’s accomplishments speak for themselves, Lalas suggested that his limited English usage reduces his engagement with American fans.
“And that’s not something that Messi has, let’s be honest, ever done. He’s always been a very reticent and private type of star, and his play has always done the talking. And if he speaks English and he’s choosing not to speak English at all, that’s weak. And if he doesn’t speak English, fair enough, I get it’s difficult to learn a new language.” —Alexi Lalas, MLS legend
“But I always considered it as a form of respect for the country and culture that is paying your bills and that you are a guest of. But it doesn’t matter. Messi is still going to sell plenty of tickets and be the star that he is.” —Alexi Lalas, MLS legend
Son’s Early Contributions on the Field
Since joining LAFC, Son has quickly begun influencing matches. In his first two appearances, he won a penalty in a 2-2 draw against Chicago Fire and then assisted a crucial goal in a 2-0 victory over New England Revolution, demonstrating his immediate impact on the pitch.
LAFC General Manager Reveals Son’s Global Merchandise Success
John Thorrington, the General Manager of LAFC, stated that Son Heung-min’s jersey sales have surpassed not only soccer great Lionel Messi’s but also those of basketball superstar LeBron James, making Son the top-selling athlete jersey worldwide at this moment.
“This is now the second week where we’re not just talking about the highest-selling football jersey in the MLS. It is the highest-selling jersey of any sport in the world right now. I’m talking about Son. If you take from when he signed at LAFC to now, he has sold more jerseys than any athlete in the world.” —John Thorrington, LAFC GM
This remarkable achievement highlights Son’s growing influence not only within MLS but across global sports markets, reflecting his strong fanbase among Korean supporters and beyond.
Upcoming Fixtures Highlight MLS’s Growing Competition
Son will next take the field for LAFC on August 23 in an away match against FC Dallas, while Lionel Messi and Inter Miami will compete against DC United on the same day. These high-profile matches will further showcase MLS’s rising status ahead of the 2026 FIFA World Cup in the United States, promising greater visibility for players like Son and the league as a whole.