Coco Gauff is prominently listed as one of the top three highest-earning tennis players of 2025, according to the latest Forbes report. Alongside fellow Americans Taylor Fritz and Frances Tiafoe, Gauff’s substantial earnings reflect her strong presence in the tennis world this year, with the ranking highlighting her as a key figure in global tennis finance.
The Forbes article released on August 22, 2025, reveals that Carlos Alcaraz and Jannik Sinner occupy the first and second places respectively. Alcaraz leads the list with a remarkable $48.3 million in total earnings, driven predominantly by $35 million from endorsements and sponsorship deals. Gauff follows closely in third place with $37.2 million, including $25 million from off-court sources.
American Tennis Stars Competing at the 2025 US Open
During the 2025 US Open in New York, several American tennis players are active contenders. Coco Gauff and Jessica Pegula, both top-ranked American women, are set to open their singles matches against Ajla Tomljanovic and Mayar Sherif, respectively. Additionally, on the men’s side, Taylor Fritz and Frances Tiafoe are preparing to face Emilio Nava and Yoshihito Nishioka in their opening rounds. Ben Shelton, currently ranked No. 6 globally and fresh from a Masters 1000 title win, awaits his first-round opponent, who will either be a qualifier or a lucky loser.
While Shelton and Pegula have achieved notable recent successes—with Shelton capturing the National Bank Open title in Toronto and Pegula securing three WTA Tour titles this season—neither appears on the highest-earning list. Pegula, Fritz, Tiafoe, and Shelton participated in the revamped mixed doubles competition at the US Open, with Pegula reaching the semifinals alongside partner Jack Draper. Gauff chose not to enter the mixed doubles event this year.
Coaching Change Aimed at Improving Gauff’s Performance
Following her 2025 Roland Garros title, Gauff’s form has been a cause for concern, prompting a significant adjustment in her coaching team ahead of the US Open. She ended her collaboration with long-time coach Matt Daly and enlisted biomechanics specialist Gavin MacMillan. This strategic move aims to enhance her serve, both first and second, which have been identified as factors in her recent inconsistent performances. The new coaching approach offers hope that Gauff’s on-court results will improve as she competes at the highest level.
Significance of Gauff’s Earnings and Future Outlook
Coco Gauff’s position among the top earners demonstrates her growing impact both on and off the court, highlighting the importance of sponsorships in a player’s income. Her role as the third highest-paid tennis player globally underscores her commercial appeal and competitive ranking as WTA No. 3. The combination of her competitive achievements and endorsement deals suggests that Gauff is poised to maintain or even strengthen her financial and athletic standing as the tennis season progresses, especially with the US Open ongoing and subsequent tour events ahead.